More positive health messages on TV in Pakistan

Nayyer Rubab, Sr Creative manager, HUM TV, Eye television network- Pakistan

Recently, we have developed more programs aimed to bring about awareness of positive health messages. One such programme we have added is live "on air" consultation sessions with doctors. Here, viewers can directly interact and ask questions to the experts from all corners of Pakistan. We did these for TB day, Asthma Day, for polio and health day as well. We have also incorporated some of this material into our public service announcements. We start airing these messages today, for world breastfeeding week.